Work Smarter with LinkedIn eBook Alexandra Samuel
Download As PDF : Work Smarter with LinkedIn eBook Alexandra Samuel 
If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.
In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on
• Deciding which connection invitations to accept
• Searching for potential connections when you need to establish a new contact
• Using business travel to make the most of face time with colleagues and contacts
• Capturing all the connections you’ve made at a conference
• When not to use LinkedIn
The book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.
Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.
Work Smarter with LinkedIn eBook Alexandra Samuel
Unlike Twitter, Facebook, or Google+, LinkedIn is not primarily an online hangout or communications channel; it is more usefully understood as a cross between a dream phone book (one in which you could search people by any combination of company, job title, and keyword) and an atlas of human relationships (mapping who knows whom, worldwide), according to Alexandra Samuel in this short ebook.But why would you want a fancy phone book and an atlas of human relationships, and how could you go about getting the most benefit from it? To achieve business or personal goals, you often have to enlist the help of people you do not know personally, and you are far more likely to succeed in persuading someone if you can arrange for one of your contacts who knows the person to introduce and recommend you. LinkedIn is a key tool for gaining and maintaining these types of contacts.
Maximising the value of LinkedIn to yourself seems to require a fairly selfish and opportunistic approach. A large network of superficial contacts is fairly useless; the author advocates accepting only contacts who are likely to be useful to you in the future in a business sense, while ignoring and pruning connections with people who might be Facebook friends or Twitter followers but who are unlikely to be useful to your business.
The book includes a guide to getting a LinkedIn account set up in 30 minutes, as well as an interesting chapter on using LinkedIn in combination with TripIt to simplify and maximise the value of your business travel. The book will be of most interest to power networkers, but any professional with find it a good investment of the one hour or so that it takes to read.
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Work Smarter with LinkedIn eBook Alexandra Samuel Reviews
Alexandra Samuel has written a clear and concise essay on how to use LinkedIn. The main idea is as follows
"This book suggests that you accept only LinkedIn connections that pass the favor test people for whom you would do a favor, or of whom you would ask a favor."
What she means is to use LinkedIn primarily as a virtual roladex through which you connect to your 1st and 2nd degree LinkedIn connections, much as you do in real life. People whom you truly know (who will do you a favor), and people for whom you know at least enough to be willing to do them a favor. This contrasts with how many other authors present LinkedIn and how LinkedIn presents itself they want you to gain as many connections as possible, be as busy as possible posting status updates, InMail and connection requests. It also contrasts with the idea of only connecting on LinkedIn with people you actually know. LinkedIn, she correctly points out, is really a social network about favors.
Quality, she argues, over quantity.
Why the Difference? What is Your Purpose on LinkedIn?
Different people have different purposes on LinkedIn, and you are best served if you identify what your own purposes are on LinkedIn. Some people (like myself) are teachers, speakers, educators - we touch many thousands of people, and in turn, might want to "use" those people (if I can be so crude) to do things like promote our books or workshops. For us, more connections is a good thing; and we are really using LinkedIn in broadcast mode. Others, like salespeople, also want a broad network yet still retain the ability to identify who they really know, because salespeople are seeking to use one connection to make a connection to another. For example, a salesperson can use a LinkedIn 1st connection in Boston to get an introduction to a LinkedIn 2nd connection in Boston who works in their industry, so that the #2 connection will be informed of a workshop or presentation at a trade show.
Still others, especially corporations, are using LinkedIn as a way to connect with customers in a serious way. Here LinkedIn is becoming the "serious" Facebook, and is a great new tool for companies in serious industries like technology, health care, environment and other more B2B / professional than the consumer company focus that dominates Facebook.
But for many, many others, less is definitely more. If you are "giving out favors," for example, you are an important CEO or Venture Capitalist you might want to guard your contacts closely and use LinkedIn really in a very focused sense - to reach out in a very laser focused way to people with whom you have an intense relationship or intensely shared purpose.
The book would have benefited from a chapter about your "purpose on LinkedIn" before you get to its really good distinction are you a "matchmaker" or a "fairy godmother?" What is your purpose on LinkedIn? Why will you invest your time and money in using this social network? Define that first, and then read this book - you'll be in good shape. Finally, get yourself a how to book or use LinkedIn's help functions and you'll really be using LinkedIn on steroids.
Who Should Buy This Book
This book is NOT a how to manual on LinkedIn! Rather it is written more in the style of 's " Singles." It takes one idea - "Less is More" - and discusses how thinking differently about LinkedIn might produce better results than the more common idea "More is more." It's a book about the strategy of using LinkedIn not so much the practice. Judged in that way, it's very good.
Work Smarter with LinkedIn is all about building professional relationships that will help you succeed in your current job or set you up with new opportunities. The book does not cover all the features of the website, but rather advises someone just starting out how to develop first level connections into real-world introductions and business.
I do not necessarily agree with this book's advice that every connection you make on LinkedIn must pass the "favor" test, that is every connection you make you should be willing to do a favor for. LinkedIn is a fantastic tool, and in many cases the more connections you have, regardless of their quality, the better. There is power in being an Open Networker and there is a reason so many LinkedIn users describe themselves as such. Though I do agree with the author that the more quality relationships you can develop, the more useful a LinkedIn profile becomes.
But overall this is a great introductory primer to LinkedIn. I would recommend this to anyone first starting out on the website.
Alexandra has provided a practical, implementable, easy to read overview of one of THE best social media resources (even though LinkedIn is an oldie... it's still the most professional of all the social media offerings). I especially enjoyed her tips on using LinkedIn for travel, as a productivity thought leader I am constantly on the road speaking for my clients at conventions and corporations and her advice is brilliant. And because of my bias for execution and implementation, I especially enjoyed her 30 minute LinkedIn set up section at the end of the book sharing how to make the most of this (and manage the email overwhelm). Do yourself a favor, download this brilliant resource and get your LinkedIn profile up to date!
Unlike Twitter, Facebook, or Google+, LinkedIn is not primarily an online hangout or communications channel; it is more usefully understood as a cross between a dream phone book (one in which you could search people by any combination of company, job title, and keyword) and an atlas of human relationships (mapping who knows whom, worldwide), according to Alexandra Samuel in this short ebook.
But why would you want a fancy phone book and an atlas of human relationships, and how could you go about getting the most benefit from it? To achieve business or personal goals, you often have to enlist the help of people you do not know personally, and you are far more likely to succeed in persuading someone if you can arrange for one of your contacts who knows the person to introduce and recommend you. LinkedIn is a key tool for gaining and maintaining these types of contacts.
Maximising the value of LinkedIn to yourself seems to require a fairly selfish and opportunistic approach. A large network of superficial contacts is fairly useless; the author advocates accepting only contacts who are likely to be useful to you in the future in a business sense, while ignoring and pruning connections with people who might be Facebook friends or Twitter followers but who are unlikely to be useful to your business.
The book includes a guide to getting a LinkedIn account set up in 30 minutes, as well as an interesting chapter on using LinkedIn in combination with TripIt to simplify and maximise the value of your business travel. The book will be of most interest to power networkers, but any professional with find it a good investment of the one hour or so that it takes to read.
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